In year 2007, travel agency "Respect" was formed with the aim to promote Bosnia and Herzegovina and its tourism potentials. One of the main goals was presentation of recently discovered Bosnian Pyramids in Visoko. Based on the initial results achieved, the agency became the best incoming agency in the country by developing many programs for foreign tourists who now regularly visit Bosnia and Herzegovina.

With business development, conditions were acquired for participation in co-founding a pool of travel agencies called Adriatic Ionian Initiative (AII), with headquarters in Ancona, Italy. This creation was carried out in cooperation with the tourist agency "Mistral" from Split, Croatia.

Later then, the programs of the tourist agency "Respect" were presented in Greece, Albania, Montenegro, Croatia, Slovenia and Italy. In following years by the pool were joined Macedonia and Serbia.

By agreed principle, the pool cooperates on the basis of the development and implementation of multi country packages with the agencies which have the range of tourist potential of two, three or four countries. As pool representative, "Respect" was involved in all major tourism fairs (Berlin, Milan, Moscow) and the first joint presentation was held in Belgrade, where pool was percepted and rated as something that will be in future an example for cooperation in the EU.

Besides working on the pool development and its strengthening, “Respect” agency launched tourist brand called “BH Otherwise”. This idea, which presents the potential of BiH tourism to the foreign agencies in Europe, has been implemented for four years and presented on the macro and micro regions of the Zenica-Doboj Canton, Canton Sarajevo, Višegrad, Jajce, Travnik, Konjic, Teslić and Rudo.

During year 2011, this initiative follows up "Tourism Plus" tv show, which will promote Bosnia and Herzegovina together with the participants (so far reported 24 agencies). From 14 – 17th October 2011, during promotional activities on brand "BH Otherwise”, meeting of the AII pool members will take place in its regular session.

Also, the Tourist Association of Zenica - Doboj Canton has signed an agreement with the EU about regulation of the Nature Park “Tajan” in total worth of € 350,000, while the “Respect” agency was selected as implementer of this project.